The FCC has introduced the effectiveness of guidelines that can now require broadcasters to reveal when international governments or their representatives lease time on their airwaves for programming, together with ads.
These guidelines require on-air disclosure when broadcast programming (aired by means of a leased airtime settlement) is sponsored by:
A international authorities
A international political get together
An agent appearing on behalf of such entities, or
A US-based international media outlet primarily based on definitions drawn from the International Brokers Registration Act of 1938 and the Communications Act of 1934.
In asserting the effectiveness of those guidelines (which had been initially adopted final yr – see here), FCC Chairwoman Jessica Rosenworcel said:
“In light of recent events, this effort—which is all about transparency— has taken on new importance. It is essential that audiences know when a broadcast station has been compensated to air content coming from a foreign government.”
The way forward for these guidelines could also be impacted by a pending attraction filed by the Nationwide Affiliation of Broadcasters and others, however till then, these guidelines are efficient instantly for brand spanking new leasing agreements, and for present agreements will should be carried out inside six months from the Federal Register publication date.