Episode 2: The Importance of Data in Legal Business and Legal Marketing with Laura Leopard of Leopard Solutions [PODCAST]

Rachel and Jessica converse with Laura Leopard, the Founder and CEO of Leopard Solutions: a service that gives regulation companies with knowledge to enhance hiring and advertising and marketing for the enterprise of regulation.  

Be sure you take the Women Leaving Law Survey HERE and sign-up for the conference on May 25, 2022 at 3:00 PM CST to listen to the outcomes of their survey.

We have included a transcript of our dialog beneath, transcribed by synthetic intelligence. The transcript has been frivolously edited for model, readability, and readability.



INTRO  00:00

Nicely, good day, and welcome to Legal Information Attain the official podcast for the Nationwide Regulation Evaluate. Keep tuned for dialogue on the most recent tendencies, unlawful advertising and marketing, search engine optimization, regulation agency greatest practices, and extra.

Rachel  00:15

My title is Rachel,

Jessica  00:16

And my title is Jessica.

Rachel  00:18

And we are the co-hosts for the podcast. In the present day we’re talking with Laura leopard founder and CEO of Leopard Solutions. Laura, would you want to inform our listeners slightly bit about your self and your group?

Laura Leopard  00:28

In fact, of course, we’re a authorized intelligence firm that displays regulation companies and attorneys. And we’ve got been doing it for practically 20 years. And we’ve got grown from a easy lawyer record to an in depth present and historic account of attorneys and their actions. And of course, we now supply aggressive and enterprise intelligence for regulation companies and the market in basic. And I’ve been on the helm for practically 20 years.

Rachel  01:02

We’re excited to get your perception into some of these extra knowledge pushed tendencies right here in the business. So the very first thing that we need to concentrate on is the significance of knowledge and authorized advertising and marketing and authorized enterprise. One of the issues that I hear fairly usually is that regulation companies are knowledge wealthy and info poor. So are you able to clarify slightly bit about why that’s and how regulation companies can clear up for that drawback?

Laura Leopard  01:26

Nicely, I feel that was extra usually true in the previous. However right this moment, many regulation companies are correcting that subject, as a result of they’re hiring intelligence professionals to return in and assist them thoughts and perceive their very own knowledge. The different aspect of the coin is gathering exterior knowledge on their rivals in order that they’ll benchmark their very own shortcomings and successes correctly. And that is the place we come in, we measure regulation companies throughout the board, and we ship these benchmarks that they want, you recognize, properly, a number of years in the past, now, we had ready an in depth report on a regulation agency and the highest 200, about their ROI on lateral hiring and entry degree hiring. And we confirmed it to you recognize, potential regulation agency. And we supplied to put in writing one for his or her agency, and then additionally an inventory of their rivals, you recognize, of their selection. And their response was, that is very fascinating, however I am unsure what we might do with it. And it simply proved to me at the moment that companies and leopard each wanted to do a greater job of explaining the worth of the info, and the way it might be used. So we developed agency scape, which is our aggressive intelligence platform. And it is stuffed with nice knowledge. And folks had been very excited to see it. However then once more, solely individuals who might readily perceive what it supplied, actually benefited from it in actually significant methods. So after we wrote our Business Intelligence platform, we wished to only rigorously lay out what all the things meant, in clear, concise phrases, in order that significant measurement could be readily understood. You already know, everybody will get very enthusiastic about knowledge, and you recognize, huge knowledge, huge knowledge, knowledge, knowledge knowledge. However not everyone understands the applying of that knowledge, what that knowledge might imply. And that is the place we’ve got hoped to type of democratize knowledge in a way of laying it out in a method that anyone can perceive it, not simply knowledge individuals.

Rachel  03:36

Yeah, I feel simply being empowered to take a look at it’s also actually nice. As a result of I feel some individuals can get slightly intimidated by knowledge like, Oh, it is only a lot of numbers, like what the numbers imply. So one of the tendencies that we have seen, and that we have talked about just lately is girls leaving the authorized business and what meaning for the occupation. We revealed a q&a that you simply did with Stephanie Marone, about this subject. We have had her on the podcast earlier than, I used to be curious in case you might dive into this development and discuss why that is occurring and how regulation companies can reply to it?

Laura Leopard  04:07

So we did a survey, and it is nonetheless in progress. We have had about 170 responses to date. And I’ve to let you know, it was extremely miserable to learn the feedback and the solutions that they’d about why they left their prime 200 regulation agency. And quite a bit of it was a lot of what you may suspect, you recognize, lack of alternative, lack of mentorship, a sense of not being included, you recognize, in the group and simply actually lack of alternative stood out, you recognize, a fantastic deal. So we determined, properly, we will not simply we will not simply, you recognize, do a report. We’re gonna do a presentation in Might about this on the Artwork convention. We actually wished to dig in deeper. So we have been doing interviews with girls who’ve succeeded in the highest 200 Who’re companions at their agency, and they’re main girls’s initiatives, and they’re doing a little actually nice issues. And we’re studying quite a bit in the entire course of, I did not need to simply say, this is a giant drawback, you must repair it. It is like, Listed below are concepts about how one can repair it. And listed below are examples of the place these concepts are literally succeeding in prime 200 regulation companies. However I feel the actually vital factor that we took away after studying quite a bit of this was these similar issues exist for attorneys who’re additionally underrepresented, and from who’re ethnically numerous. And there are additionally, you recognize, white males on the companies which have points as a result of they’ve a relations who’s sick, and they should step away. And there is tons of there’s, there’s tons of issues right here. However there are methods to repair them. And that is what we’re engaged on. Proper now. We’re doing a little nice interviews, we’re coming away with some actually optimistic concepts. And we’ve got some companies which can be actually doing a little nice work. And we need to share that with everybody. This isn’t an issue that can not be fastened. This can be a drawback that may be fastened, if one needs to repair it, and everybody is set to see it by way of. And for us, it is actually vital to speak about this subject, we’re a lady owned enterprise. I am a lady entrepreneur, we’ve got all skilled, you recognize, sexism, we’ve got all skilled some lack of alternative in our lives. And that is actually vital for us to start out this dialog once more, or remind individuals this dialog must be ongoing and persevering with. So after our presentation, we will we will do a webinar at leopard, we will invite some nice people to talk at that webinar, we’re additionally going to do a full white paper. However that is one of one of one thing that is actually, actually vital to us. And I actually hope it could possibly open quite a bit of eyes and assist transfer the needle to serving to girls succeed in these prime 200 companies and in regulation in basic.

Rachel  07:13

We talked on the present earlier than about how COVID has type of given individuals the chance to make change that their regulation agency their ongoing, I feel, you recognize, we did converse in the previous 12 months about how COVID did push girls out of the office. However like, I feel shifting ahead previous that and not utilizing that as like an excuse to return to the best way issues had been and to make lengthy lasting change, I feel is de facto vital. So I used to be curious in case you might share possibly some of the options that you recognize, regulation companies might implement to assist treatment this drawback, or if that is one thing that can come later with with your white paper and after your presentation?

Laura Leopard  07:48

You already know, having a powerful mentorship program is de facto vital. And you’ll have assigned mentors, however you even have these type of like these volunteer mentors on the aspect. And never simply not simply girls mentoring girls, however males additionally being mentors to girls. The similar drawback exists for many who are ethnically numerous, if in case you have a program in place, or everyone seems to be assigned a mentor, you then’re you are going to assist them overcome that hurdle, flex time paternity and maternity depart and not simply saying we provide maternity depart, however by saying we encourage you to take maternity depart, proper? If as many males took maternity depart, as girls take maternity depart, it type of removes that stigma from a lady having to take that point off, there are some actually concrete issues that may be executed that may make an enormous distinction. And, you recognize, the ladies didn’t simply depart these companies resulting from COVID. They left as a result of it turned untenable to remain for a lot of completely different causes. And quite a bit of it needed to do with flexibility on the job, proper? Sure, they had been. Some of them had been house with kids. However quite a bit of folks that answered this survey did not have kids at house. However this complete pandemic precipitated individuals to assume in another way about their lives and their conditions. Ladies usually are not alone in feeling this fashion. Proper. So there are tons of younger individuals now which can be coming, you recognize, coming into regulation companies which can be saying, I do not I do not need to work 80 hours every week. I like being house. I like having time to myself, that is vital to me. And the pandemic confirmed quite a bit of individuals how vital that different half of your life is, proper? It is it is a huge discount to make whenever you say I am gonna work this tough for this lengthy and I am gonna make accomplice however some of the folks that responded to our survey says, this is this is a this is a newsflash whenever you make accomplice, that does not get any higher. If something, it will get worse. worse, there are extra duties on prime of you, it’s important to proceed to work these loopy hours. And it’s important to do enterprise improvement and you may have administrative duties. And and and so in case you are questioning, you recognize if that is the approach to life for you. And I truly did have somebody say that. So in case you actually care about having a life-style with your loved ones and pals that could be this, this selection is not for you, I am gonna flip it again on its head and say, Do you really need properly rounded, pleased, properly adjusted individuals working for you, someone that is working 80 hours every week is just not going to suit that invoice, proper? As a result of that is all they do. That is their single focus. And they will burn out, and they will depart you simply whenever you want them. So taking a extra holistic view, and saying, you recognize, and this was this was a quote, I had a accomplice say, I used to be advised once I, you recognize requested for flex time, my accomplice stated, I might moderately have you ever at 50% of your regular time than many of the folks that work for me at 100%. Since you do the job that I want you to do. It is it is time that regulation companies begin fascinated about the long run, issues by no means keep precisely the identical, proper? The entire hierarchy of regulation companies that we all know now was created, what 100 years in the past, when males had been the one folks that had been attorneys, and they’d wives and housekeepers and stuff in any respect. Proper? That is not the world we stay in anymore. And we’re additionally starting to query, you recognize, all of the younger individuals developing are questioning all the things. They’re questioning authority, they’re questioning why they’ve to do that and why they’ve to try this. And after they say, this is not a life, that is for me, I do not need to be accomplice. What does it do to that outdated mannequin? You already know, you are there, there’s going to should be an inflection level the place they begin to consider what will occur at their agency 5 years from now 10 years from now, when this generational divide, you recognize, actually takes place. And this is one other newsflash. Based on our knowledge for the final three years in the past, I feel entry degree hiring popping out of regulation faculty was about 5050 males and girls, then the ladies edged out the minute, then the ladies rose once more, there are much more girls in school and much more girls in regulation faculty than there are males, and they’re outnumbering males being employed on that entry degree place. But when these girls don’t remain, and if these girls depart, since you are asking, you are creating an untenable scenario for them, what is going on to occur to your accomplice monitor, then what will occur to that wealth of data that that particular person dropped at your agency, and she’s gonna stroll away with, there’s, there’s going to be a reckoning in the business, as a result of occasions have modified, and individuals have modified. And it should be fascinating to see the way it performs out. However we will see by wanting in the info that they are, they will be, there’s going to be some shockwaves. And as we begin, on the Ladies’s seminar, we will be, you recognize, measuring all types of exit knowledge and evaluating it, you recognize, one towards the opposite. However it’s time that companies actually begin to have extra of a ahead view about what form of regulation agency they will be 10 years from now, as a result of that is actually going to affect one factor they care about most. And that is their backside line.

Rachel  13:46

What has been the affect that you’ve got seen, like this, this lack of info?

Laura Leopard  13:54

I feel all of us can say, you recognize, fairly clearly, in case you are not utilizing knowledge to make choices, you are gonna pay a worth for it. You already know, knowledge improves determination making, and it could possibly make it easier to predict, you recognize, competitors stresses, and then by monitoring business tendencies, you possibly can start to foretell future strikes slightly extra efficiently. In fact, it’s important to be, it’s important to have actually, actually good knowledge, proper? When you’re utilizing unhealthy or incomplete knowledge to make choices, you may as properly not use it in any respect. So, knowledge high quality has been very central to our enterprise. Our knowledge is checked and rechecked and regularly up to date in order to supply the very best dataset. However I feel knowledge itself needs to be demystified you recognize, to a sure extent, by making it clear why a specific dataset issues, proper? companies ought to care about worker turnover as a result of it prices their backside line and I am not simply speaking about a couple of {dollars} right here and there. I am speaking about Hundreds of thousands of {dollars}. And companies ought to care about the place their rivals are opening new workplaces as a result of it reveals doable alternative that they did not see, companies ought to care about who their rivals rent, to see the place their subsequent focus shall be. And maybe they need to look there as properly. Are, is there a competitor increase a apply that competes immediately with them in their metropolis? Are they taking a look at your individuals to presumably, you recognize, recruit out of them? Lack of knowledge and perception simply leaves a agency working blindly, simply by their instincts and granted, instincts are nice, however they’ll go horribly mistaken. When you look in our development decline report now, which type of reveals that winners and losers by you recognize, headcount, you will notice companies in the underside of that tear that you simply by no means would have guessed could be there just some years in the past, these different companies noticed a possibility that the others did not, and they seized it. So knowledge can actually make or break, you recognize, your organization, relying in your intestine and anecdotal knowledge that folks carry you. It is simply not efficient. I, you recognize, regulation companies like to name round and ask a recruiter. So what’s scorching proper now? Or what’s what is going on on proper now, this was one of my favourite tales. They they talked to a recruiter, the recruiter stated, Oh, the Chicago market is so scorching proper now. It’s so scorching. It is simply on fireplace. And I look again and I checked out our knowledge and and like, it is, no, it isn’t, there is not extra motion, there is not extra job openings, that one recruiter occurred to be quite a bit busier in Chicago than anyone else. So all of that anecdotal knowledge like that’s meaningless when you possibly can examine that towards actually exhausting, true info. And that is what they really want to start out doing.

Jessica  17:00

With out giving freely the “secret sauce” if you’ll, the metrics that these companies are utilizing for hiring particularly is that, you recognize, the quantity of job openings, such as you stated. I imply, what are what would you say are possibly 1-2-3 of the massive numbers they’re taking note of with hiring particularly?

Laura Leopard  17:16

Nicely, you recognize, on our platform, one of one of everybody’s favourite, you recognize, studies is, is that development decline report to allow them to see who’s who’s rising rapidly, and including quite a bit of individuals to their agency. You can also see companies who who’re in churn, proper, they misplaced 100 individuals, they employed 100, individuals, and companies will use that report to search out companies that it may be simpler to pry individuals away from, proper. So if in case you have a agency, that is detrimental 15, in headcount, and individuals are exiting that agency like loopy, properly, you may have a possibility to go choose up these individuals there. You can also have a look at our lateral studies. And you’ll see the place the recent markets are, you possibly can slice and cube it by apply space by specialty, you recognize, by far by all completely different sorts of metrics. You even can have a look at, you recognize, gender motion, and those that are ethnically numerous, there’s tons of alternative ways to take a look at it, but it surely offers you an excellent market view. And of course, we do have, we’ve got a job program the place we’re taking a look at over 1000 regulation companies day by day in actual time. And I am going to let you know, you recognize, when the pandemic occurred, we usually had like six to 7000 jobs and our job program. Through the pandemic, I feel in like July of 2020, that quantity went all the way down to about 3000. And most of them, I do not assume had been actually actual openings. Anyway, there have been openings, they only type of left on their web site. And now we’ve got over 12,000, approaching 13,000 openings in a program. So that can simply let you know the speed, additionally they can. And our job program is nice for CIA too, as a result of you possibly can go in and see how what your rivals are in search of how they’re framing that place, like proper now, we all know everybody’s in search of company m&a individuals, proper? How are they framing that job? How will you make yours look extra engaging? What are you able to do to you recognize, type of get an edge in that market. And there is tons of different studies that we’ve got that may assist them achieve benefit. However these are in all probability, you recognize, the highest the highest three, simply seeing what is going on on in the market.

Jessica  19:31

With all of the modifications in the authorized business, I feel there’s an enormous focus proper now, not solely in simply knowledge and the providers you guys supply, but additionally variety in the office. So I might like to know–I do know you talked about slightly bit of it, however with the ability to see you stated gender possibly modifications are hiring, the right way to make it engaging to sure numerous populations of individuals in order that you recognize, the regulation companies symbolize their communities, if you’ll. Might you clarify slightly bit extra of that?

Laura Leopard  20:00

I might like to positively be taught extra. For years, we had been requested to have variety info in our database. However we simply thought it could be extremely exhausting, we weren’t certain how we wished to do it, it was it is it, you recognize, having that sort of info in the database is slightly dangerous. To a sure extent, it’s important to be actually cautious and actually assume issues by way of. Then the summer time of George Floyd occurred, we had been in the center of a pandemic, issues had been form of loopy. However when that occurred, all of us you recognize, on our, our, you recognize, our little neighborhood of people at leopard stated, we’ve got to do one thing, we’ve got to do one thing. So we put all of our heads collectively. And we stated, properly, this is how we’d do it. And we knew concerning the Mansfield rule and, you recognize, variety lab who’re nice people. And we knew how they dealt with their knowledge. They usually actually, had been asking for knowledge, they actually wished regulation companies to have the ability to go in and discover folks that had been numerous in order to carry them into the hiring sport. So we took a web page out of their playbook, and we stated, Okay, if we put variety in our database, we’re solely going to indicate it to individuals who we predict are going to make use of it accurately. So if a regulation agency is a member of the Mansfield rule, they get the range knowledge, we do not cost an additional penny for any of this, we spent months doing analysis on each single particular person in the US in our database, to see in the event that they may be ethnically numerous. And what we did was we, we went on a likelihood rating. So if we have a look at the place they’re from languages, they converse committees that they belong to, like we type of have a look at all of their knowledge factors, then we will come again and say, Okay, we predict there was a excessive likelihood, this particular person might be ethnically numerous. In case you are a member of the Mansfield rule, you possibly can entry and you possibly can view these attorneys. When you’re not, then you possibly can signal the leper variety pledge. And with that, you might be promising to make use of that knowledge in the right method, which is to incorporate not exclude, and to actually have a look at these individuals, you recognize, in order to carry them in entrance of the hiring committee of a regulation agency, in order to maneuver that needle. We additionally put safeguards in the database in place, in order that these individuals might by no means be excluded from a search, they may solely be included, you possibly can solely see them whenever you need to discover them. And we did the identical factor for gender. So we moved as a result of there have been different gender points that we wished to acknowledge and acknowledge. So you may have a excessive likelihood of being gender numerous or low likelihood of being gender numerous. So now, as a result of as a result of we took these steps, we’re additionally in a position to report on variety, and each single regulation agency in our system. And meaning in case you are a various candidate, you are going to you are going to have the ability to know, you recognize, or a recruiter can present you or the regulation agency can present you what their variety rating is, in comparability to the opposite regulation companies that they could be contemplating. Everybody. Everybody will get a rating, everybody sees you recognize, how properly they’re doing or how poor they’re doing. And regulation companies can use this in their conversations with folks that they need to carry in. And allow them to know that they’re rising variety inside their agency, you possibly can see it in the expansion decline report, you possibly can see who’s rising in ethnic variety numbers, who’s rising in girls numbers, it is all proper there for the world to see. And we use the identical scoring throughout the board for each agency. So it is so it is all equal. However that was an extremely vital factor for us to do. We spent months with, you recognize, all fingers on deck, getting this knowledge in, and it is one thing that we proceed to work on on a regular basis. You already know, there are folks that we’ve got as, as we take into account type of, we do not have sufficient info to go both method. Nicely, we regularly return to see if there’s extra info that is obtainable about that lawyer, so we will label them correctly, excessive or low. However with the ability to try this additionally led us fold in variety into our leopard regulation agency index. So we determined that the conventional method that companies are assigned, you recognize, a grade of excellence, the place these scores coming from a annually record, you recognize, are actually not useful in right this moment’s quick paced world. We’ve got at all times seen companies exit of enterprise in the highest 200 of rising they, you recognize, they go away, they go beneath, and we wished one thing that was actual time that might go up because the agency was bettering and if the agency Um, you recognize, hit a nasty patch than their rating would additionally present that we’ve got companies in the leopard prime 250 that aren’t in the highest 200. We’ve got, we even have companies which can be in the highest 200 that aren’t in the leopard prime 250 As a result of our scoring scoring strategies are very completely different. They usually’re actually database and one of these knowledge factors is a variety quantity, how properly are they doing with variety. So it’s turn out to be an element of all the things that we do in virtually each single report. And in our final leopard regulation agency index, how properly a agency is doing on ethnic variety is extremely vital. And we wished to indicate that through the use of it as many as many alternative methods as doable.

Jessica  25:49

I feel it is nice to have so many alternative choices of metrics, as a result of I feel casting that broad web so far as what you are in a position to hold monitor of in your agency means that you can choose up any alarm bells of issues that possibly aren’t going as properly, such as you stated of, you recognize, development, possibly it is taking place in this space or what have you ever. So I am curious to know what some of these alarm bells could be or like purple flags in the info that could be regulation companies ought to take note of or might have an effect on their enterprise mannequin and shifting ahead for his or her development?

Laura Leopard  26:22

Nicely, I feel all these gadgets which can be in that, you recognize, regulation agency index, and the rating that we give as a result of of it. So we have a look at metrics that basically do not change over time in the in the sense that we do have a look at just one little tiny piece of the monetary puzzle, which is the income per lawyer, but it surely’s scored over a 5 12 months interval, as a result of that’s actually there simply to indicate Oh, it is going up, oh, it is taking place. In order that that’s that’s obtainable there. And half of that index, however we additionally use gadgets, the expansion decline and lawyer headcount, we use the typical lawyer tenure will increase or decreases in that RPL, as I simply talked about, and the ROI, the success and lateral recruitment, and the success and entry degree recruitment. And for the index, we solely have a look at it in the prior 12 months. As a result of in case you are having issues retaining individuals, the primary 12 months they be a part of that agency, we see that we predict that could be a purple flag of one thing happening on the agency, which is why it is in the index, we additionally have a look at promotions to accomplice and we have a look at ethnic variety throughout the agency. And one purpose that we do that’s that firms have stated over and over once more, they care about ethnic variety, and they need to work with companies which have an excellent ethnic variety quantity, if that is true, and in the event that they maintain their toes to the hearth, then that basically should be in the index. And there are different gadgets that we’re seeking to fold into that index. However these are those that assist give that rating. There are such a lot of different issues, that ROI that I talked about, like in the index, we have a look at the previous 12 months, however you possibly can return and look, look three years in the past, how properly did you do in your hiring three years in the past? How properly did you try this the 12 months earlier than that, as a result of we’re speaking about thousands and thousands of {dollars} that these companies are dropping as a result of they solely have a 70% retention of folks that they only employed two years in the past. And and that could be a big purple flag that they actually should take note of. So then the query is, you recognize, the place’s my drawback? Proper? So we wrote a report in the in the BI Suite, that basically helps you break it down? Is it a apply space subject? Is it a specific workplace that has a difficulty, and you possibly can benchmark your agency towards your competing companies? I feel typically when individuals say, Oh, we’ve got a 80 80% retention charge, that is fairly good. Nicely, it is good till you examine it towards some of your rivals who’ve a a lot increased quantity. And it is also good till you understand precisely how a lot that attrition is costing your agency, thousands and thousands and thousands and thousands of {dollars}. You already know, I’ve additionally I as soon as had a recruiter and a regulation agency say, they actually did not thoughts the attrition as a result of it was type of job safety for them. As a result of they saved busy. However actually, job safety for them isn’t just it is ensuring you may have a profitable rent. It is ensuring that these individuals are pleased and they’re getting what they want, is seeking to see, you recognize who may be on the cusp of leaving. We’ve got one thing in our lawyer database referred to as the likelihood The transfer, proper? So we’re taking a look at folks that have moved in the previous and comparable circumstances and JD, your vary, apply space and all that great things. So you possibly can run it by yourself agency. And you’ll see who has a really excessive likelihood at your agency that means that you can play protection with these individuals and assist to see in the event that they’re getting what they want, are they’re they pleased? Do they want to take a look at some new form of schedule? Are they sad in their apply space, and they don’t seem to be getting a possibility to vary it, there’s quite a bit, quite a bit of issues that companies can do, in the event that they begin to use that knowledge to assist see the place they could have an issue. And we have written many studies that might assist them try this, once more, once more, even with the regulation agency index, it isn’t about calling out oh, that is the massive winner, that is the massive loser, it is like, you might need an issue. And we’re gonna make it easier to discover the place your drawback is, as a result of this report will present you the place you might be, you recognize, far beneath your rivals, that is an space that it’s important to have a look at. And that is what it is there for is to actually assist them do higher. And we will present them the metrics that say, that is the place you must start wanting.

Rachel  31:15

We would spoke slightly bit about firstly of our dialog, how regulation companies are beginning to actually begin to undertake this expertise to combine extra knowledge and issues like that into their enterprise. I used to be curious to get your ideas on how the authorized business has modified over the course of your profession in phrases of how this expertise has been adopted? Have you ever seen like a paradigm shift in the previous couple of years? Or how has that been?

Laura Leopard  31:37

They definitely have modified, but it surely hasn’t been a change in a single day, you recognize, regulation companies, each now. After which they use a number of completely different sorts of expertise for a number of completely different functions. And, you recognize, knowledge was housed in silos, you recognize, with a number of applications utilized by a number of individuals. And right this moment, you see companies hiring expertise groups, to higher combine and handle that knowledge. In order that’s a step in the precise path. You already know, I’ve seen companies which have little or no knowledge about their very own agency, and about, you recognize, their very own alumni. They usually’re starting to acknowledge that, that places them at a drawback, proper. In order that recognition is a large step, and getting the duty of simply getting all the info in a correct kind, and then the precise system, that is a very huge endeavor, and solely the biggest companies can actually, you recognize, form of take these steps and hiring that expertise division, you recognize, fortunate for others, we will form of step in and present that market knowledge that CEI intelligence for them. And even for the companies which have, you recognize, their very own CI division, they nonetheless want knowledge on their competing companies to make use of to create that correct evaluation and benchmarking. And that is the place we step in to fill that invoice. However expertise has been getting a lot, significantly better in in many regulation companies, however not all regulation companies, there’ll at all times be some which can be type of lagging behind.

Rachel  33:11

I ponder, you recognize, when goes to be the purpose the place these people who find themselves lagging behind will begin to understand that, you recognize, if in case you do not change, you then die, basically, you recognize, it is as a result of ultimately simply not going to have the ability to sustain with everybody else round you. So I feel one of the applied sciences that in addition to knowledge that we have been listening to about is the use of synthetic intelligence in you recognize, recruiting and and different operations. I used to be questioning in case you might converse slightly bit about like your expertise in utilizing synthetic intelligence and recruiting and issues like that, and the way it can enhance these processes.

Laura Leopard  33:46

We’ve got a product that makes use of AI, that kind of analyzes a doable merger, proper, so it could possibly produce doable candidates. After which when you choose one, we use all of the info from all of the previous mergers that we have seen in our database, to actually say, Nicely, that is how we predict this merger would go based mostly on attrition charges. After which we spotlight all of the dangers factors, you recognize, of that exact acquisition or merger. And that is, that is in the BI Suite. An AI for hiring is form of difficult. So whereas whereas it feels like you recognize, oh, we will use AI and it should remove bias. The drawback is there shall be inherent bias baked in, relying upon the info set that that AI relies on. And the authorized business has traditionally been predominantly white and male for many years. So an AI hiring system based mostly on that knowledge set goes to have bias except you’re employed to beat it. When you’re parsing resumes and cowl letters goes to should be educated on you recognize, being impartial on titles and verbiage. And you recognize, was key phrases. Now we like to take a look at knowledge patterns, which may show to be, you recognize, possibly much more useful than that sort of AI. You already know, there’s completely different processes that companies do virtually with out considering, you recognize, companies do quite a bit of institutional hiring. And we will present that in knowledge and inform that story. And these are the categories of knowledge patterns that you recognize, I wish to see form of shake up that hiring mannequin, the one which, you recognize, is probably not serving the agency in addition to they thought. However an AI for hiring has at all times been difficult. And we have, we have explored some of this ourselves. After which on the similar time, we stated, Nicely, wait a minute, it might very properly be that one of the best particular person on the agency, the one which succeeds probably the most is at all times going to be that white male accomplice that got here on 30 years in the past. So that is one thing that we’re engaged on. And we’re working to see how we might remove bias in that sort of report. However it’s, it is a difficult factor. And it is I do know, quite a bit of firms exterior of regulation companies have used it. And there have been quite a bit of points with utilizing AI in that course of. So it is one thing it’s important to watch very intently.

Rachel  36:17

Yeah, I feel there’s this false impression that AI is rather like, you recognize, it isn’t an individual. So how can it you recognize, make these questionable choices. However the issue is that, like an individual has to construct the AI. And it must be based mostly off of, you recognize, it has to be taught these this stuff from one thing else. So I can see how that might be a slippery slope. So with that in thoughts, like do you see? Or I suppose, like what applied sciences? Do you see altering these processes shifting ahead? What do you count on the position of expertise shall be like, in the long run,

Laura Leopard  36:49

there are lots of, there are lots of hiring points. And we’re we’re working now on a very cool piece of expertise. To assist with one of these, you recognize, I talked to I talked to quite a bit of regulation agency individuals who should do quite a bit of work, earlier than the hiring accomplice sits down with the candidate. As a result of so usually that rent could be blown if that hiring accomplice does not know what to say that I care. A lot about lateral hiring is about convincing that particular person to affix your agency. And competitors proper now could be at an all time excessive. So what units your agency aside? You already know, why would this prime notch company m&a lawyer, select your agency over the 5 others that he is taking a look at, you actually have to inform them and you possibly can’t simply say, Oh, we’re a fantastic agency with nice individuals and a fantastic tradition, you actually should say, how your agency has, you recognize, grown over your rivals. As an example you are interviewing a lady who’s an IP affiliate and desires to make accomplice, properly let her know what number of girls IP companions you may have in your agency in relation to her present agency. And if that quantity is not as nice, possibly the proportion of development is nice, proper? Simply persuade them that your agency is the only option through the use of knowledge to verify that again. There are at all times good tales that may be advised with knowledge. And we try to assist companies uncover these and assist that hiring accomplice convey these actually optimistic issues. And proper now, you are able to do that. However you’d should run a number of studies. And you then’d have to put in writing the evaluation and then hand it to the to the hiring accomplice. So we’re creating a device referred to as the Coach’s Nook, that is going to just do that. And it should analyze the agency that in search of to rent towards the agency with the lawyer at present works. And it should map out all of the positives that we’ve got in the info in your agency. And that could be a actually vital half of the dialog. Proper now the competitors is so tight, and it is so all the things is shifting so rapidly, that all of them want, you recognize, as as a lot assist as they’ll to color their agency in the precise mild in the event that they’re gonna get that increased. So there’s quite a bit of there’s quite a bit of energy on the job seeker proper now, particularly in sure apply areas and in sure areas of the nation. They usually need to guarantee that they’re making the precise selection. All that there is a lot of unusual choices happening on the market. There’s, there is a race for, you recognize, who’s getting paid probably the most who’s getting paid probably the most. However in case you’re all paying probably the most, how do you determine between one and the opposite, it’s important to have a look at all of that different knowledge to say general, our agency could be the higher selection for you as a result of of a B, C, D and E. And that is what we’re making an attempt to do is give them the info for all of these factors. So you may even see individuals making choices Based mostly on all of these metrics, and all of these issues that that agency affords, versus simply financial choices, proper? Am I going to be pleased the place I’m going? Am I going to have the ability to stay the sort of life that I need to depart, all of that is going to occur and that these companies which can be doing which can be going to vary the dynamic of the remainder. So it isn’t all about beginning wage, and it isn’t all concerning the PPP. There’s much more in the combination now. And there could also be a reshuffling of companies, as some companies start to understand they should change how they do enterprise in order to have, you recognize, folks that keep with them and individuals who need to be a part of them.

Rachel  40:48

There shall be an fascinating factor to observe right here in the approaching years, particularly as your organization continues to roll out these new instruments.

Laura Leopard  40:54

As a gaggle as a girls working in regulation companies as males working in regulation companies, we’ve got to look and demand and ask for that change to occur.

Rachel  41:04

Wonderful. Nicely, that is why we’re so excited to have you ever on as a visitor right this moment to get these concepts and these matters on the market. So particular. Due to you, Laura, for becoming a member of us right this moment. We actually recognize it.

OUTRO  41:19

Thanks for listening to The Nationwide Regulation Evaluate’s Legal Information Attain podcast. Be sure you comply with us on Apple podcasts, Spotify, wherever you get your podcasts for extra episodes for the most recent authorized information. in publishing and promoting with us go to WWW dot NAT regulation assessment.com. We’ll be again quickly with our subsequent episode.

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